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Research reports

Research report into employer imagery

The aims of the research reported here were: 1. To gauge the advantages and disadvantages relatedto working locally or in Central London; 2. To assess the awareness of Dixons in relationto other local stores, namely Argos, Greens, and Foursquare;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Research report into employer imagery. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-into-employer-imagery


Research papers

Corporate advertising

One of the hottest issues for advertisers and advertising agencies , in the USA as well as Europe, is now Corporate Advertising. This specific branch of advertising, which deals, not with selling products, but in building a Corporate Identity and a...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Marie-Reine de Jaham
June 1, 1978
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Citation

de Jaham, M. (1978a, June 01). Corporate advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-advertising


Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-


Case studies

Trust Houses Forte

For some time Thames had been trying to establish the value of Corporate Advertising, and the way in which television might be used to successfully promote a specific Corporate identity/ image. It was decided that, in conjunction with Thames...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: James F. Shaw, Robert M. Worcester
June 15, 1973
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Citation

Shaw and Worcester (1973a, June 15). Trust Houses Forte. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/trust-houses-forte